The Four P's of Marketing
The 4 Ps include Product or service, Price, Place and Promotion. The theory is that you create customers by finding the right mix of your product or service with price, place and promotion. In other words if you have the right product or service, at the right price, at the right place and the right people know about it, you will create customers.
This web site focuses on bringing your business the right tools to support the promotional aspect of the 4Ps. Businesses, especially small businesses tend not to promote and advertise in tough economic times. Those are exactly the times that all businesses should be promoting. Why? - First, advertisement and promotion will help to keep our business afloat when it is difficult to retain existing customers and bring new customers through the door. Secondly, we get the best value for our allotted promotion dollars during tough economic times. Demand is low and supply is high for graphics and printing services during these tough times. That means high quality promotional products and services at less cost.
We at Cheap Business Cards Shop believe that print media and web sites offer the best value for your dollars when it is a real challenge to just break even.
In the print media category, we are including:
- Business Cards
- Booklets
- Bookmarks
- Business Cards
- Brochures and Pamphlets
- Flyers and Sell Sheets
- Letterhead, Envelopes and Stationary
- Postcards and mailing
- Posters
- Rip Cards, Door Hangers and Rack Cards
In the web site area we deal with two main topics:
- Reasonable cost, value added web sites
- Reasonable hosting costs
Finally, we at Cheap Business Cards Shop are very conscious of the all important function of branding. That includes ensuring use of the same logo, font, colors and themes through all of your print, web site and other promotional efforts. Quick recognition of your business the key. If logos, fonts, colors and themes often change or do not coincide, you will not get that quick recognition. You will end up selling the same people on your business over and over.